This is not a rant about how Facebook is bad for you or their
data harvesting. Lots of people already have.
Facebook and it's associated platforms (WhatsApp, Oculus, Instagram, etc.) have become the default locations for us to build our online profile, and it sucks at it. If you want to look some one up, usually the first thing you look for is their social media profile. With Facebook you get a nice clean layout; a profile picture, a quick bio, interests and their wall where the user posts content. Each page looks like the last. This can be useful. Users know exactly where information is posted, and regardless of where the user is from, the information is located in the same spot for everyone. (except during the annual UI update, where stuff gets moved around and everyone complains about it for a month.) Less clutter can be a good thing, especially when trying to find useful information. It's become such a standard that many sites recommend having a Facebook profile just to prevent anyone from impersonating you.
Mainly there are 4 issues with Facebook. (and Instagram,
The first issue with Facebook, from the user's prospective, is
that the user loses control over their online profile. This one
company has become the host of your main online profile. They
control how you're presented, the profile page layout, and what is
and isn't included on the profile page. At any time it can be
disabled or deleted. Facebook gets to control the message. Your
profile has been standardized into a product. Everyone looks the
same, because it's easier to display and track that way.
The second issue is the user cannot customize the layout of their
profile page. Compare Facebook to MySpace's often chaotic profile
pages. Insane color combinations, weird custom icons, music
blasting at you, a users top 8 friends! Sure MySpace
might not have been the best (the music would auto play on page
load), but you could make the profile page look the way you
wanted. Facebook won't let you. They know best. They've focused
tested, A/B tested, and conducted surveys to find out what people
like. It is not designed to represent you. Your profile page has
been designed and optimized for user engagement and clicks.
Facebook wants users to interact with Facebook, not other
users. It's so.... boring.
The third issue is you can only talk about what Facebook lets you talk about. There are subjects that Facebook will either block you from posting, or won't allow other people to see. Facebook is allowed to curate what is put on it's site. They are allowed to control how their app is used, who people talk with and how they do it. But Facebook also wants to be the place where everyone communicates with each other, and I can't see how you can want to replace email and the phones but still control what people say. Knowing that a post could get you kicked off the platform, users will curate what they post themselves. (side rant: Facebook isn't a good place to have a conversation any way). Even with their content rules, they still have a massive problem with misinformation, racism and harassment.
The fourth issue is a result of the first 3, Facebook wants users
to stay on Facebook and only interact with content posted there.
The stronger a user reacts to content, the stronger the content
presented to the user becomes. During the BLM protests, the only
posts I saw on my feed were posts about BLM. Users on my Friends
List were also posting about other things, but these posts didn't
get responses so they did not appear in the Feed. Since the only
content getting user interaction was about BLM, then the only
items in the feed were about BLM, so the only user content getting
reposes were about BLM, and on and on and on. It really looked
like that was the only thing going on in their lives. A friend
went to the hospital with COVID-19 and no one knew because
Facebook didn't place that post in the Feed. The Feed does not
tell the user what is going on, it only tells the user what is
currently driving user interactions on Facebook.
Facebook fails as a social platform because it does not allow
users to be themselves. Users can't control how they are
presented. Users can't customize their Profile to suit their
personality. Users can't really talk openly on Facebook. And users
can't even interact with each other in normal ways. Facebook so
badly wanted to be the first and only site you visit that Facebook
is bad at social networking. Facebook fails to solve the one
problem it set out to fix: having 1 place for your online